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Ellen’s talk show suffers new low

Last year, Ellen addressed the multiple allegations plaguing her show live on air. Now, the ratings are in, and it’s not good news.
Ellen DeGeneres addressed the toxic workplace scandal on her show in September. Picture: YouTubeSource:YouTube

Ellen DeGeneres addressed the toxic workplace scandal on her show in September. Picture: YouTubeSource:YouTube

Ellen DeGeneres’ daytime talk show has dropped dramatically in viewership following the star’s toxic workplace scandal that dominated headlines last year.

Citing Nielsen ratings, The New York Times reports that The Ellen DeGeneres Show has lost over 1 million viewers over the course of the show’s 18th season.

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An emotional Ellen DeGeneres. Picture: Instagram
An emotional Ellen DeGeneres. Picture: InstagramSource:Instagram

 

The program’s latest season kicked off in September 2020 with an apology from the comedian about claims of a toxic workplace that marred the show for much of last year.

“I learned that things happen here that never should have happened,” DeGeneres said on the show at the time.

“I take that very seriously. And I want to say I am so sorry to the people who were affected.”

According to the Timesthe season 18 premiere had the highest ratings of any season opener in the last four years for Ellen.

However, over the last six months, the show has averaged 1.5 million viewers.

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Ellen DeGeneres addressed the toxic workplace scandal on her show in September. Picture: YouTube
Ellen DeGeneres addressed the toxic workplace scandal on her show in September.
Picture: YouTubeSource:YouTube

 

In contrast, during the same period in the previous season, she averaged about 2.6 million viewers.

The show is being outperformed by other competing daytime programs including Dr. Phil (2.5 million) and Live: With Kelly and Ryan (2.7 million).

It’s currently in line with a handful of other celebrity-hosted programs like Maury (1.4 million), The Kelly Clarkson Show (1.3 million), Rachael Ray (1.2 million), Tamron Hall (1.1 million) and The Steve Wilkos Show (1.1 million), per the outlet.

Some other daytime talk shows have also dropped in viewership this past year, but none as high as DeGeneres’ 43 per cent decline.
 

Ellen DeGeneres opened the 18th season of her talk show by saying: ‘I take responsibility for what happens at my show.’ Picture: AFP.
Ellen DeGeneres opened the 18th season of her talk show by
saying: ‘I take responsibility for what happens at my show.’
Picture: AFP.Source:AFP

 

The drop in DeGeneres’ viewership includes a 38 per cent decline in female viewers under 54, her core audience.

Additionally, the show’s ad revenue has been affected by the decline as well.

From September to January of the 2019-2020 season, the show earned $A172 million from advertisers, the Times reports, citing research firm Kantar. This time around, in the same time period, Ellen has only earned $A138 million – a drop of about 20 per cent.

Furthermore, DeGeneres’ prime time game show Ellen’s Game of Games has also lost 32 per cent of its viewers this season, according to the Times, including 35 per cent in the advertiser-friendly adult demographic.
 

Ellen’s wife Portia de Rossi spoke out in support of the comedian during the scandal. Picture: Getty Images.
Ellen’s wife Portia de Rossi spoke out in support of the comedian during the scandal.
Picture: Getty Images.Source:Getty Images

 

Fox News has reached out to representatives for DeGeneres, her show and Warner Bros.

In a statement to the Times, David McGuire, an executive with Warner Bros.’ Telepictures which produces the show, said: “The Ellen DeGeneres Show remains one of the top three highest-rated syndicated talk shows this season.”

He said that the decline in viewership could be a result of factors outside of the show’s controversy, including changes in television ratings during the pandemic.

“While broadcast is down across the board and COVID has been challenging for production, we are looking forward to bringing back our live audiences and a 19th season filled with all of the hilarious and heartwarming moments that have made Ellen one of the longest running and most successful talk shows in history,” the exec said.

Scandal arose last year when employees anonymously reported enduring “racism, fear and intimidation” on the set while DeGeneres herself faced accusations of rude behaviour.

The report was followed by accusations of sexual misconduct and fostering a poor work environment against higher-ups. Writer Kevin Leman and producers Ed Glavin and Jonathan Norman all “parted ways” with the show in the wake of such accusations.

This article originally appeared on Fox News and was reproduced with permission

Source: News Corp Australia Network:

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