Vidostream | News, sport and opinion from the Vidostream's US edition

https://vidostream.com

TikTok, a pioneer in short, vertical videos, now wants horizontal ones

The app is offering incentives for creators who post long-form landscape videos, but many remain skeptical
Johan Ordonez/AFP/Getty Images

Johan Ordonez/AFP/Getty Images

TikTok is offering incentives to content creators to post long, horizontal videos.

The platform began sending alerts to a select group of creators in recent weeks, telling them that posts over a minute long in landscape — horizontal — mode would receive increased views. Qualified videos will receive boosted views within 72 hours of posting.

The message sent to creators detailed that the video’s width must be larger than its height. To be eligible, videos must be original content, cannot be ads or from governments or political accounts, and must follow community guidelines.

 
The push toward long-form horizontal content on TikTok has been underway for a while. The platform has steadily increased the length of videos from 60 seconds to 3 minutes, to 10 minutes, and now 30 minutes in select markets. Now, in a bid to compete with YouTube and streaming services like Netflix, TikTok is hoping to get users to rotate their phones and consume content in a more traditional form.

Read More (...)

Author: Editors Desk

Source: The Washington Post

We are using cookies to give you the best experience on our website. By continuing to browse, you are agreeing to our Cookie Policy.
You did not use the site, Click here to remain logged. Timeout: 60 second