Spotify is testing a less restrictive ad-supported tier costing $0.99 a month
Thursday - 05/08/2021 10:58
Spotify Plus is being piloted with a ‘limited number’ of users
Spotify Plus is a new low-cost subscription tier being piloted by the streaming service which combines elements of its existing free and premium tiers. The plan still features ads like Spotify’s free tier, but it doesn’t impose any limits on the number of tracks you can skip per hour. Users are also free to pick which specific songs they want to listen to, rather than mostly being limited to shuffling within albums and playlists.
At least one user has seen Spotify Plus being advertised at $0.99 a month (a tenth of the cost of its standard $9.99 premium tier), but it’s understood that Spotify’s test involves offering the new plan randomly at a variety of price points to gauge user interest.
Spotify’s free tier has existed in its current form since 2018. It doesn’t let users skip more than six tracks per hour, and only lets them pick and listen to specific tracks from 15 select playlists, ranging from editorial-selected playlists to algorithmically generated collections like “Discover Weekly” and “Daily Mix.” Outside of these playlists, free users can only listen to shuffled tracks. The new Spotify Plus tier is a relatively cheap way to reduce some of those restrictions.
News of the new test tier was initially shared with The Verge by a reader (thanks, Gustovo!) and later confirmed by Spotify in a statement. “We’re always working to enhance the Spotify experience and we routinely conduct tests to inform our decisions,” a spokesperson said. “We’re currently conducting a test of an ad-supported subscription plan with a limited number of our users.”
However, Spotify cautioned that there’s no guarantee that the new tier will launch in its current form. “Some tests end up paving the way for new offerings or enhancements while others may only provide learnings. We don’t have any additional information to share at this time.”