New York Times Buys Wordle

Monday - 31/01/2022 21:19
Media company says price paid for viral word game is in low-seven figures
The New York Times said for now Wordle would remain free to play for new and existing players. PHOTO: BRANDON BELL/GETTY IMAGES
The New York Times said for now Wordle would remain free to play for new and existing players. PHOTO: BRANDON BELL/GETTY IMAGES

The New York Times NYT 3.38% said it bought Wordle, the word game that has become an online phenomenon. 

The media company said it paid a price in the low-seven figures. The game will move from its current website to the New York Times site and apps, but the company declined to say when that would happen.

Wordle went viral this year, with millions of people playing the puzzle daily, according to the New York Times. Only 90 people played it on Nov. 1. 

The once-a-day game flooded social-media feeds with green and yellow squares and captured the imaginations of people across generations. It sparked short-lived copycat versions and even prompted the creation of a Twitter bot that spoiled results—which the social-media company ultimately banned. 

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Author: Editors Desk

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