Vidostream | News, sport and opinion from the Vidostream's US edition

https://vidostream.com

Victoria’s Secret Is Bringing Back Its Fashion Show After a $1.8 Billion Slump

The lingerie chain is revamping its televised fashion show in an effort to dig out of a deep sales hole
Two and a half years since Les Wexner’s departure, Victoria’s Secret stores still look essentially the same as they did under his leadership.Photographer: Stephanie Keith/Bloomberg

Two and a half years since Les Wexner’s departure, Victoria’s Secret stores still look essentially the same as they did under his leadership.Photographer: Stephanie Keith/Bloomberg

Victoria’s Secret & Co. has been seeking penance with shoppers after a backlash to its sexy imagery, with an oft-changing cast of executives pledging to reimagine the retailer’s merchandise and marketing. So far, it has little to show for its efforts.

The business has lost about $1.8 billion in sales since 2018 and revenue for its last full fiscal year fell 6.5%, with net income down nearly half. Shares reached an all-time low in September, down 78% from 2021.

Read More (...)
 

Author: Editors Desk

Source: Bloomberg

We are using cookies to give you the best experience on our website. By continuing to browse, you are agreeing to our Cookie Policy.
You did not use the site, Click here to remain logged. Timeout: 60 second