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Spotify is testing a less restrictive ad-supported tier costing $0.99 a month

Spotify Plus is being piloted with a ‘limited number’ of users

Spotify Plus is a new low-cost subscription tier being piloted by the streaming service which combines elements of its existing free and premium tiers. The plan still features ads like Spotify’s free tier, but it doesn’t impose any limits on the number of tracks you can skip per hour. Users are also free to pick which specific songs they want to listen to, rather than mostly being limited to shuffling within albums and playlists.

At least one user has seen Spotify Plus being advertised at $0.99 a month (a tenth of the cost of its standard $9.99 premium tier), but it’s understood that Spotify’s test involves offering the new plan randomly at a variety of price points to gauge user interest.

Spotify’s free tier has existed in its current form since 2018. It doesn’t let users skip more than six tracks per hour, and only lets them pick and listen to specific tracks from 15 select playlists, ranging from editorial-selected playlists to algorithmically generated collections like “Discover Weekly” and “Daily Mix.” Outside of these playlists, free users can only listen to shuffled tracks. The new Spotify Plus tier is a relatively cheap way to reduce some of those restrictions.
 

​​​​​​​ In-app ads for the tier have also been appearing for some users.  Screenshot: Spotify
In-app ads for the tier have also been appearing for some users.  Screenshot: Spotify



News of the new test tier was initially shared with The Verge by a reader (thanks, Gustovo!) and later confirmed by Spotify in a statement. “We’re always working to enhance the Spotify experience and we routinely conduct tests to inform our decisions,” a spokesperson said. “We’re currently conducting a test of an ad-supported subscription plan with a limited number of our users.”
 

Spotify Plus is ad-supported, but comes with a subscription cost.  Image: Spotify
Spotify Plus is ad-supported, but comes with a subscription cost.
 Image: Spotify


​​​​​​​However, Spotify cautioned that there’s no guarantee that the new tier will launch in its current form. “Some tests end up paving the way for new offerings or enhancements while others may only provide learnings. We don’t have any additional information to share at this time.”

Spotify has a history of testing new features years before they actually launch, if they ever release at all. The best example of this is lossless audio streaming, which Spotify was testing as far back as 2017. Although the service officially announced its lossless “HiFi” tier earlier this year, it’s still yet to become available. Other tests include Snapchat-like stories for select playlists and visual quote cards for podcasts, both of which no longer appear to be visible in the app.

Update August 3rd, 7:34AM ET: Updated to confirm Spotify Plus is being offered at a variety of price points as part of the experiment.

Source: The Verge::

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