Meta’s Facebook Escalates TikTok Rivalry, Launches Reels Globally

Tuesday - 22/02/2022 18:57
Social-media giant, facing a number of business challenges, also introduces many new features for advertisers
Photo illustration: Laura Kammermann/The Wall Street Journal
Photo illustration: Laura Kammermann/The Wall Street Journal

Meta Platforms Inc. ramped up its counterattack against TikTok by launching its short-video product Reels for all global Facebook users on Tuesday and introducing many new features for advertisers.

In one of a number of business challenges facing the social-media giant, Meta is in the midst of an intensifying battle with TikTok, which was the most-downloaded app of 2021 and overtook Instagram in popularity among coveted young users.


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Author: Editors Desk

 Keywords: Facebook, TikTok

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