The Morning After: Instagram head responds to test feed backlash

Wednesday - 27/07/2022 10:14
Mosseri said that shift to video was inevitable
CHRIS DELMAS via Getty Images
CHRIS DELMAS via Getty Images

Instagram's TikTok-like test feed is underwhelming, and a lot of people hate it. But it’s not going anywhere. Social network head Adam Mosseri posted a Twitter clip acknowledging the video-focused trial feed is "not yet good." He also said Instagram would invariably become more video-centric over time, as that was the content being shared on the network.

Mosseri also defended the rise of recommended posts in users' feeds. He said they were the "most effective and important" way for creators to grow their audiences. Users can pause all recommendations for a month, but is that a priority for creators, or the audience? It’s a bit of a chicken-or-egg situation.

— Mat Smith


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Author: Editors Desk


 Keywords: Facebook, TikTok

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