Yeezy products removed, Gap says, shuts down YeezyGap website
Tuesday - 25/10/2022 16:49
Adidas and Gap dropped Ye over his antisemitic remarks
The moves come after the end of the partnership between Gap and rapper Ye, formerly known as Kanye West, in September. Ye accused the company of not complying with their agreement at the time. They first entered the planned 10-year partnership in which Ye would create a Yeezy line for the retailer in 2020.
Gap said Tuesday that Ye’s "recent remarks and behaviors further underscore" why the deal was terminated.
"Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values," Gap said in a statement. "On behalf of our customers, employees and shareholders, we are partnering with organizations that combat hate and discrimination.
Earlier on Tuesday, Adidas said that after a "thorough review," it has decided to end its partnership with Ye, citing his recent remarks. The termination of that partnership involves Adidas halting production of Yeezy-branded items and ceasing payments to the rapper and his companies "with immediate effect," the retail giant said.
Ye said he would go "death con 3 on JEWISH PEOPLE" in a recent tweet. He was also locked out of his accounts on Twitter and Instagram in connection to posts that, according to the companies, violated platform rules, The Associated Press reported.